Why is Stop Kony Getting More Press Than World Stop TB Day?

I have a message for you from my friend who is a doctor in Mozambique.

“It’s painful,” my friend wrote to me yesterday, “that the Stop Kony campaign has gotten millions of views and floods of press, but World Tuberculosis Day (which is this Saturday, March 24!) has gone unnoticed.”

Read this excerpt from a Message About TB by the United Nations Secretary General to understand why you should care:

“For too long, tuberculosis has not received sufficient attention. The result of this neglect is needless suffering: in 2010 alone, nearly 9 million people fell ill with TB and 1.4 million died, with 95 per cent of these deaths occurring in developing countries. These numbers make tuberculosis the second top infectious killer of adults worldwide.”

“Please tell your readers,” my friend continued, “to check out the following links and educate themselves about what they can do to stop a major killer:”

• My Stop TB Interactive
• StopTB.org

“It’s so frustrating,” my friend concluded, “trying to get the word out about this. Here in Mozambique I’ve seen countless people needlessly die from TB, but so few people in the world know this. How do I get this message to go viral like the Kony one???”

Readers, any help you could give in spreading the word is appreciated!